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008 770317s1967 mauab 000 0 spa
040 _aDO-SdBNP
_bspa
_cBNPHU
082 4 _a658.8
_bB789c
_222
100 1 _aBoyd, Harper W.,
_eed.
_928862
245 1 0 _aCasos en "marketing." /
_cSeleccionados por: Harper W. Boyd, Jr. [et al.] International Center for the Advancement of Management Education (ICAME) Escuela para Graduados en Administracion de Empresas. Universidad de Stanford, Stanford, California.
260 _aReading, Mass., :
_bAddison-Wesley Pub. Co.,
_c[c1967].
300 _ax, 358 p. :
_billus., maps. ;
_c24 cm.
650 0 _aMercadotecnia
_vEstudio de casos
_96644
710 2 _aStanford University.
_bInternational Center for the Advancement of Management Education.
_928864
942 _2ddc
_cLBS1
999 _c11889
_d11889