00582nam a2200181 a 450000100100000000500170001000800410002702000150006804000250008308200150010810000220012324000410014524500960018626000500028230000360033249000160036883000160038400003656320200930075811.0120120s1991    ck d          000 0 spa d  a9589042953  aDO-SdBNPbspacBNPHU  axxxbC874m1 aCowell, Donald W.13aThe marketing of serviceslespañol10aMercadeo de servicios :bUn nuevo enfoque: Del operativo al perceptivo /cDonald W. Cowell.  aBogotá, Colombia :bFondo editorial,c1991.  aix, 354 p. :bdiagrs. ;c24 cm.1 aEmpresarial 0aEmpresarial