Rewoldt, Stewart H. <br/><br/>
Introduction to marketing management :  text and cases / 
Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. 
 - 4th ed. 
 - Illinois :  Richard D. Irwin,  1981. 
 - xvi, 874 p. :  il. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración industrial<br/>Gestión en administración