Steel, Jon <br/><br/>
Truth, lies, and advertising :  the art of account planning / 
Jon Steel. 
 - New York :, :  John Wiley & Sons,  1998. 
 - xix, 298 p. :  il. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471189626 
<br/><br/><label>Dewey Class. No.: </label>xxxx  / S813t