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  <titleInfo>
    <title>Marketing relacional</title>
    <subTitle>cómo obtener clientes leales y rentables</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Alet i Vilaginés, Josep.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
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    <place>
      <placeTerm type="text">Barcelona, España</placeTerm>
    </place>
    <publisher>Ediciones Gestión 2000</publisher>
    <dateIssued>1994</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>190 p. : il. ; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Josep Alet i Vilaginés.</note>
  <note>Incluye datos biográficos del autor en la solapa</note>
  <note>Texto a dos columnas</note>
  <note>Bibliografía</note>
  <identifier type="isbn">8480880481</identifier>
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    <recordCreationDate encoding="marc">111103</recordCreationDate>
    <recordChangeDate encoding="iso8601">20200930074423.0</recordChangeDate>
    <recordIdentifier>000035543</recordIdentifier>
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