TY  - BOOK
AU  - Kahle,Lynn R
AU  - Chiagouris,Larry
TI  - Values, lifestyles, and psychographics
T2  - Advertising and consumer psychology
SN  - 0805814965
U1  - xxxx 
PY  - 1997///
CY  - Mahwah, New Jersey
PB  - L. Erlbaum Associates
ER  -