Jones, John Philip,  1930- <br/><br/>
When ads work :  new proof that advertising triggers sales / 
John Philip Jones. 
 - New York :  Lexington Books,  1995. 
 - xvi, 240 p. :  diagrs. ;  25 cm. 
<br/><br/><label>ISBN: </label>0029166624 
<br/><br/><label>Dewey Class. No.: </label>xxxx  / J76w