@book{25344,
	author = {Riso, Ovid. and Ojada de Soto, Rosa Maria,},
	title = {Manual de control de costos de publicidad /},
	publisher = {Compañia Editorial Continental,},
	year = {1979.},
	address = {México, D. F. :},
	note = {Incluye índice alfabético.}
}