@book{23124,
	author = {Zaltman, Gerald, and Jadresic, Patricia S. de,},
	title = {La mercadotecnia :},
	publisher = {Herrero Hermanos Sucesores,},
	year = {1968.},
	series = {Harbrace de negocios y economía},
	address = {México :},
	note = {Incluye índice}
}