Boyd, Harper W. creator ed. Stanford University International Center for the Advancement of Management Education. text mau Reading, Mass Addison-Wesley Pub. Co. [c1967] 1967 monographic spa

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x, 358 p. : illus., maps. ; 24 cm. Seleccionados por: Harper W. Boyd, Jr. [et al.] International Center for the Advancement of Management Education (ICAME) Escuela para Graduados en Administracion de Empresas. Universidad de Stanford, Stanford, California. Mercadotecnia Estudio de casos 658.8 B789c DO-SdBNP 770317 20250617113105.0 000012226 spa