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Values, lifestyles, and psychographics /

Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris. - Mahwah, New Jersey : L. Erlbaum Associates, 1997. - xiii, 415 p. : il. ; 24 cm. - Advertising and consumer psychology . - Advertising and consumer psychology .

ISBN: 0805814965

Dewey Class. No.: xxxx / V215

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Values, lifestyles, and psychographics /

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