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When ads work : new proof that advertising triggers sales /

Jones, John Philip, 1930-

When ads work : new proof that advertising triggers sales / John Philip Jones. - New York : Lexington Books, 1995. - xvi, 240 p. : diagrs. ; 25 cm.

ISBN: 0029166624

Dewey Class. No.: xxxx / J76w

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When ads work : new proof that advertising triggers sales /

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